month-over-month ad revenue after scaling winning creative concepts across Advantage+ placements.
↗ Available for select eCommerce partnerships Ibadan, NG
Meta Ads × Shopify growth
Performance marketing, without the guesswork.
I help eCommerce brands connect the ad account to the store — so every click has a clearer path to becoming a customer.
Verified ID & phone
Native English
0–4h average response
Signal / 01LIVE VIEW
Accountable
growth
growth
Better signalMore intentional decisions
Creative testing
Tracking first
01 / 05
01 / proof
Good marketing feels like a system, not a lucky week.
Selected outcomes from working across paid social, Shopify journeys, tracking infrastructure, and the creative decisions that connect the two.
customer acquisition cost through CAPI implementation and a structured creative testing framework.
↗stable ROAS maintained through account restructuring, funnel improvements, and seasonal offer planning.
↗+
Every number needs context. I do not promise a specific ROAS or guaranteed sales — I build the conditions for better decisions, then improve what the data proves.
02 / capabilities
From the first impression to the checkout.
Ads do not operate in isolation. I work across the full customer path so media, message, measurement, and store experience reinforce each other.
Paid social that has a job
Meta, Facebook, Instagram, and TikTok campaigns built around a clear objective — acquisition, leads, sales, or a smarter retargeting loop.
Shopify journeys that convert
Landing-page and product-page recommendations that reduce friction, sharpen the offer, and give cold traffic a reason to keep moving.
Measurement you can trust
Pixel, CAPI, GA4, event parameters, and account structure aligned so the dashboard is useful — not just busy.
Creative testing with a point of view
Hooks, UGC formats, offers, and audience angles tested with a learning agenda — not random variations for the sake of activity.
03 / field notesHow I think
The real lever is rarely “more budget”
Find the leak before you pour in more traffic.
Most underperforming campaigns do not need louder promises. They need a cleaner handoff between what the ad says, who sees it, what the store delivers, and what the data can actually confirm.
Ask for an honest audit ↗01
Understand the business
+Product, audience, price, offer, margin, seasonality, and the customer expectation behind the click.
02
Repair the signal
+Audit account structure, event quality, attribution gaps, audience overlap, creative fatigue, and funnel friction.
03
Scale the learning
+Turn winning messages into a repeatable testing system, then make the next decision with more confidence.
04 / approach
Clear enough to collaborate. Rigorous enough to compound.
“Understand the business before spending the budget.”
A focused working relationship with a clean loop: diagnose, decide, deploy, learn, repeat.
01
Discovery & audit
We align on goals, customer, offer, store experience, tracking, and what has already been tried.
02
Strategy & setup
Campaign structure, audiences, events, creative angles, and a practical plan for the first learning cycle.
03
Test & optimize
Monitor meaningful signals, remove friction, improve what is working, and keep the next test intentional.
04
Report & recommend
Simple communication, clear context, and next-step recommendations tied to business outcomes — not vanity metrics.
05 / fit
For brands that want a partner who can say, “Here’s what I’m seeing.”
I am a strong fit for Shopify and eCommerce teams that value direct communication, realistic expectations, and decisions grounded in the available data.
If your store, offer, or tracking needs work, I will tell you. Better inputs create better media — and better media creates a better customer experience.
Check fit on Upwork ↗06 / expectations
Good work starts with good questions.
A few straight answers before we talk.
What kind of brands are the best fit?+
Shopify and eCommerce brands with a clear product, a real customer problem to solve, and the willingness to improve both the campaign and the customer journey. I can work with early-stage teams, but the scope should match the available data and budget.
Do you guarantee a specific ROAS?+
No. A guaranteed number would ignore product-market fit, pricing, margin, offer, creative, competition, tracking quality, store experience, and budget. I commit to a clear process, honest communication, and continuous optimization against the agreed goal.
What do you need to get started?+
Send your store link, product or category, primary advertising goal, current monthly ad spend, and the main issue you believe is holding growth back. From there we can decide whether an audit, setup, or ongoing management makes the most sense.
How will communication and reporting work?+
Expect clear updates, focused recommendations, and reporting that explains what changed and why. I am available as needed and typically respond within 0–4 hours during active working windows.
Can you work with existing campaigns?+
Yes. An account audit can identify structural inefficiencies, audience overlap, tracking loss, creative fatigue, and conversion leaks before we decide whether to rebuild, refine, or scale.
TA↗
Start with the signal
Tell me what you are trying to make work.
Share your store, product, and main advertising goal. I’ll help you identify the right next step — even if that means fixing the foundation first.
Message me on Upwork ↗